Business Communication Mastery: Persuasion, Negotiation, and Storytelling

A practical, evidence‑based course to master persuasion, negotiation, and storytelling—communicate with clarity, influence ethically, and achieve durable agreements.

Curriculum

Chapter 1: Foundations of Business Communication

Section 1: Communication Goals & Contexts
Section 2: Audience Analysis
Section 3: Clarity, Brevity, and Tone

Chapter 2: Psychology of Persuasion

Section 1: Persuasion Principles
Section 2: Credibility and Trust
Section 3: Framing & Cognitive Biases

Chapter 3: Storytelling for Influence

Section 1: Narrative Structures
Section 2: Stories with Data
Section 3: Messages that Stick

Chapter 4: Negotiation Essentials

Section 1: Preparation & BATNA
Section 2: Value Creation & Concessions
Section 3: Tactics and Counter‑Tactics

Chapter 5: Executive Presence & Presentations

Section 1: Structuring Presentations
Section 2: Visuals & Slide Design
Section 3: Delivery & Q&A

Chapter 6: Difficult Conversations & Conflict

Section 1: Feedback That Lands
Section 2: Conflict Resolution Frameworks
Section 3: Emotions & Power Dynamics

Chapter 7: Cross‑Cultural & Remote Communication

Section 1: Cultural Dimensions
Section 2: Writing for Async
Section 3: Meetings & Collaboration

Chapter 8: Ethics, Influence, and Trust

Section 1: Ethical Persuasion
Section 2: Reputation Management
Section 3: Relationship Building