Actionable User Personas

Actionable User Personas

Learn a fast, friendly way to sketch personas that align product, marketing, and messaging — in minutes, not weeks.

Curriculum

Chapter 1: Why Personas Matter
  • Section 1: The Power of Knowing Your User
  • Section 2: Quick & Practical, Not Academic
Chapter 2: Core Persona Ingredients
  • Section 1: Demographics & Basics
  • Section 2: Goals & Motivations
  • Section 3: Pains & Frustrations
  • Section 4: Behaviors & Habits
Chapter 3: Building Your Quick Sketch
  • Section 1: The One-Page Template
  • Section 2: Example Walkthrough
Chapter 4: Using Your Persona
  • Section 1: Bringing Persona to Life
  • Section 2: Recap & Action